Premium image at Porcelanosa Associate stores: Setting and Lighting

One of the daily tasks for staff in a Porcelanosa associate store is to keep the showroom tidy and well-organised.

Performing a set of tasks every day is fundamental to maintaining harmonious standards and a strong ambience in the showroom that conveys a positive brand image to customers. 

To achieve this, showroom sales staff and management should tidy the showroom after every visit (counter, display stands, tile library, samples and room schemes) and coordinate the design of the showroom, merchandising and overall look of the store, maintaining the PORCELANOSA style.

We have put together a guide to the main daily tasks required to keep the store tidy, well-organised and ready to receive customers: 

How should we keep the store tidy overall?

• Organise your tile libraries as well as the counter, shelving and displays (catalogues, folders, documents).
• Ensure the room schemes are kept clean, tidy and well-lit. Check all elements of the room schemes are included on signage with their corresponding price.
• Check you have a sufficient variety of samples in your tile library, and have displays that are open and attractive to the public.

Interior and exterior lighting for the store

• Your PORCELANOSA display window and sign must be illuminated from dusk until a time you deem suitable. 
• It is also important to ensure there are no damaged items or faulty equipment in terms of maintenance.
• Lastly, care must be taken to ensure that the warehouse is kept clean and well-organised.

Next we will explain how to organise your window displays, and what the guidelines are for achieving a welcoming ambience in your showroom.