February 16, 2022
Claudia Lorena Serna Soto, head of sales of the associated showrooms in Bogotá and Medellín, explains to us, during her visit to the Porcelanosa factory in Vila-Real, how work is done in the American continent and what her impressions are after spending a few days in Spain, looking at the firm’s new products for the year 2022.
Q. Tell us about these days in Vila-Real. What would you highlight from your visit to the factory?
A. Visiting the factory allows you to assess, understand, and live the brand on a global scale. It is to comprehend the coherence between three fundamental concepts: product, quality, and design. We transition from selling products to selling concepts, atmospheres, and lifestyle, in short. We try to give the space personality based on the client’s tastes, needs, or dreams by using different textures, colours, and formats that materialise the space.
Q. Have you been able to visit the new products exhibition for 2022? What has inspired you the most? Which of the new products were you able to see? Do you think your customers in Medellin and Bogota will like them?
A. Every year, the exhibition surprises us. On this occasion, with the realism of the pieces, textures, and colours, as well as the ongoing investment in technology, innovation and development. A collection that, at first glance, we know will be very well received in the Colombian market. Textures such as stone and metal are still very present in our projects. We think that this new collection will be the perfect complement to continue innovating in our country.
Q. How does the Colombian customer perceive the Porcelanosa brand?
A. The brand is becoming increasingly popular in Colombia for commercial, institutional, and large-scale projects requiring high-traffic materials. In fact, some of our customers have identified Porcelanosa’s floor and wall tiles as the glazed product with the best long-term resistance. It is a significant advantage to be able to offer various types of stone, formats, and even textured or non-slip finishes. Delivery time is also a factor that helps in the final purchase decision.
Q. Tell us about the projects you are currently working on at Porcelanosa Medellín and Bogotá.
A. Following the pandemic, many families chose to settle in rural areas near the city, where they could enjoy spacious housing surrounded by greenery. And this has been the case for many of our projects.
Architecture and interior design are inextricably linked to the environment, which is why architects seek out textures that resemble those found in nature: textures that resemble wood, stone, or even marble. Materials which, in turn, are more environmentally friendly.
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