Porcelanosa Associate Programme Shines at October Design and Trade Shows

The last few weeks have been filled with exciting events for the Porcelanosa Associate community. From Vienna to Quimper to Bologna, Porcelanosa Associates made a remarkable impact at three key industry events: Design District Vienna, Viving Quimper Fair and Cersaie.

Design District Vienna: A Launch Pad for the Austrian Market

Every autumn, the Hofburg, the former residence of the Habsburgs, undergoes a remarkable transformation for the Design District Vienna event, becoming a haven for interior design enthusiasts. The latest edition took place from 6 to 8 October, and Porcelanosa Associates was at the heart of it all.

Spanning over 7,000 square meters, Design District Vienna offered an immersive experience in design and lifestyle. The event featured international brands from various design-related fields, such as real estate, automobiles, interiors, technology and art. Visitors had the opportunity to explore not only the Hofburg, but also participant design stores and showrooms throughout Vienna.

The Porcelanosa Associate Programme had a significant presence at Design District Vienna with the aim of introducing our brand to the industry and providing valuable business opportunities to the Austrian market. Our team was led by Cathrina Eissner, Porcelanosa’s Austria Country Manager, and Jose Alacreu, Porcelanosa Associate Director.

Viving Quimper Fair: A hub of local Know-how and Innovation

The Viving Fair is known as a hub of inspiration and realisation in the field of habitat and real estate in France. With eight different dates in seven destinations, these events bring together 1,200 exhibitors.

At the recent Quimper edition, which took place from 14 to 16 October, the local Porcelanosa Associate presented our products to regional professionals from the Finistère department. This event brought together 150 local players, representing 550 brands in fields ranging from construction and renovation to interior design, furniture, decoration and outdoor landscaping.

Quimper Porcelanosa Associate, managed by Nosa Quimper, played a key role in the thirtieth edition of Viving Habitat & Immobilier. It offered the region a glimpse of Porcelanosa’s high-quality products and design solutions, further strengthening our presence in the French market.

Cersaie 2023: Where Ceramic Excellence Meets Innovation

No review of recent trade shows and industry events would be complete without a look back at Cersaie, the industry reference for ceramics. Porcelanosa was part of this essential event, which took place in the Italian city of Bologna during the last week of September.

At Cersaie 2023, Porcelanosa presented an impressive range of new products and innovations from its seven brands. These offerings encompass fresh floor and wall tile designs in neutral colours as well as new kitchens and living room collections. In addition, the display featured sculptural pieces crafted from natural stone, as well as industrialization and technical solutions. Furthermore, attendees had the opportunity to explore developments in wellness technologies, all while getting a first look at our exciting new Krion® prints.

Many Porcelanosa Associates attended the show to experience these exciting product launches first-hand. Our commitment to excellence and innovation in the world of ceramics was on full display in order to reinforce our position in the industry.

In conclusion, October was a month of growth, innovation, and connection for the Porcelanosa Associate Programme. The participation in events such as Design District Vienna, Viving Quimper and Cersaie is a testament to our dedication to showcasing our products to the world and building valuable relationships within the industry.