Each day, showroom sales staff and management at the Porcelanosa associate store work together to ensure that the showroom looks its best for customers.
To achieve this, they look over each and every aspect and area of the showroom to check it looks impeccable and is aligned with the firm’s overall image.
Next we will outline some tips for giving the store an attractive look, along with some standards for window displays:
How can we create a welcoming atmosphere in the showroom?
Ensure soft background music is playing whenever the store is open to the public.
Use pleasant fragrances or air freshener to refresh the atmosphere.
Interior lighting should be white and bright. Also make sure any blown lightbulbs are dealt with.
Customer-facing staff should stick to recommendations in line with making the best impression on customers, and always remember to have their identification badge clearly displayed.
What guidelines should we follow for maintaining the window display?
Make sure the window display is kept clean and tidy.
Ensure all signage maintains the PORCELANOSA Group format. PORCELANOSA provides associates with posters or designs for the various promotional materials to be placed in the windows.
Check the window display scheme is well-lit and visible when it gets dark. The window display lighting should be switched on at all times when the store is open. The window display lighting should be kept on from dusk until a time you deem suitable, based on the location, local regulations and actual need.
We do not usually show product prices in the window display.