ASSOCIATE PROGRAMME

Open your own Porcelanosa showroom

Become an associate

Getting started

01

Building the new showroom

We will advise on the most suitable location for reaching our target market, and right from day one our architects will work on the showroom design to create a functional space that reflects the character of our brand. We will also help with the selection of the most appropriate product range for your showroom.

02

Training

Our in-house experts will share with you and your staff their know-how in daily operations. An intensive training process that is ongoing right up until you open your doors to the public.

03

Brand tools

We will fit out your showroom with the brand materials and merchandising that define PORCELANOSA’s visual identity. What’s more, as an associate you will have a specific space on our website and will we register your email and domain names.

#about the program

Why do our customers rate our products so highly?


  • Because they are designed with people in mind, intended to make their lives better and featuring the finest state-of-the-art innovations.
  • Zaha Hadid, Foster + Partners, Richard Rogers or Simone Micheli are just a few of the top international designers behind our products.
  • Products that can be fully personalised to meet users’ precise needs.
  • Sustainable production methods incorporating ECO mechanisms guarantee protection for our environment.
  • Impeccable finishes for products made from the very best materials.
Showrooms

Design Lovers

AN ASSOCIATE IN PHILIPPINES

“Working side-by-side the world’s top designers, a presence at the top international architecture events, or the chance to embark on projects with outstanding added value is an irresistible opportunity for anyone who is passionate about interior design and trends. It is, without doubt, the cherry on the cake.”

A project that is all about people

AN ASSOCIATE IN BANGLADESH

“One of the greatest things about this programme is the chance to work each day to make other people’s lives easier and more comfortable. Observing customers’ satisfaction on completion of a project and working shoulder to shoulder with professionals that display outstanding personal values are truly motivating.”

Customer oriented

AN ASSOCIATE IN CALGARY

“Porcelanosa encourages us to focus on what really matters, namely ensuring the complete satisfaction of our customers. The best way of achieving this is to deliver a product range characterised by outstanding quality, ongoing renewal and innovation tailored to meet customers’ needs, rather than the other way round. And this is precisely what Porcelanosa products do.”

Hard work

AN ASSOCIATE IN DUBAI

“Hard work on a daily basis is the only way to reap rewards. This is an essential part of the Porcelanosa work philosophy and a value they pass on to their associates. At the same time, the potential, opportunities and solvency of a group like Porcelanosa can be seen and felt in every area of its business.”

Passion and determination

AN ASSOCIATE IN FRANCE

“The Associate Programme operates in an honest and transparent manner. Porcelanosa offers an in-depth insight into its business model right from day one, and success depends on following their instructions as well as the degree of your commitment and dedication to the business project. And it goes without saying that ongoing training and support also play a key role in securing optimum results.”

#Become an associate

Do you want to join our Associate program?

Fill out this form and one of our consultants will contact you as sonn as possible.
In the meantime you can see all the benefits of the program.

LEGAL NOTICE

Pursuant to the terms and conditions set forth in the Personal Data Protection legislation currently in force, you are hereby informed that the personal data you provide shall be included on a file that is controlled by PORCELANOSA Grupo A.I.E. (Spanish Tax ID No. (CIF). V-12465118 and registered business address at Carretera Nacional 340, km 55,8 de 12540 Vila-real, Castellón, Spain) for the purpose of processing your subscription request and sending you information of interest to you at regular intervals. We shall keep you informed of our products and services by electronic commercial messages. Your personal data may be passed onto Grupo PORCELANOSA companies whose business is the manufacture and sale of materials for building, interior design and accessories (a list is available at porcelanosa.com/empresas.php and porcelanosa.com/buscador-de-tiendas.php) for the same purpose, but only if you give your authorisation thereto by checking the following box.

Legitimisation is based on a contractual relationship, legitimate interests and consent, in accordance with each object and possible transfer. Pursuant to the rights conferred by the data protection legislation currently in force, you may exercise your right to access, rectification, portability, limited processing, withdrawal, or, where appropriate, objection, as detailed in the additional information provided. Additional information: you may consult the detailed additional information on data protection on our website at porcelanosa.com/legal.php

#BENEFITS

01

BRAND EXPERIENCE

Our brand is our finest guarantee. We are one of the most prestigious Spanish companies on the international scene.

02

LOGISTICS NETWORK

50 logistics centres located around the world provide outstanding support for our showrooms. We continue to enjoy ongoing and sustained growth.

03

KNOW-HOW

Knowledge, procedures and guidelines. We share our in-depth expertise of ‘what’ and ‘how’ with our partners so they can apply it to their new showroom.

04

HELP AND SUPPORT

Experienced professionals on hand to help you on a day-to-day basis.

05

MANAGERIAL AUTONOMY

Run your own business. Porcelanosa will give you the tools, but you will be in charge of taking the decisions in your business.

06

DEFINED TERRITORY

A clearly defined territory for you. Our agreement enables you to develop your business in a specific region.

07

A PROVEN BUSINESS MODEL

Thoroughly tried and tested. We know it works.

08

LOWER INITIAL INVESTMENT

Porcelanosa will contribute partially to your showroom’s start-up costs.

09

RAPID AMORTIZATION

It won’t take more than two or three years to recover your initial investment.

Daily operations

MANUALS FOR ASSOCIATES

We have drawn up many guides tailored specifically to help you with your showroom’s daily operations and décor.

KITCHEN DESIGN SERVICE

Our specialists will provide this service until you have acquired the experience necessary to carry out the work yourself.

ONGOING TRAINING AND PERSONALISED SUPPORT

The Porcelanosa Associates department undertakes to remain permanently up-to-date with your progress and that of your business. We pay regular visits to your showroom in order to provide you with ongoing help and advice, as well as regular training in new products and procedures.

IDEAL QUALITIES FOR CANDIDATE ASSOCIATES


01

FINANCIAL SOLVENCY

This aspect is analysed to ensure that candidates are able to meet the initial investment the programme requires.

02

ENTREPRENEURIAL SPIRIT

An enterprising, business oriented approach is a key quality that will smooth your integration into our business project.

03

PREVIOUS EXPERIENCE

A prior insight into how the sector works and previous experience in similar activities are the guarantee for becoming a Porcelanosa associate.

04

MOTIVATION AND DRIVE

Being in tune with our business group’s corporate values and looking ahead with enthusiasm to the challenges involved in joining a company at the forefront of its sector, are an absolute must for all Porcelanosa associates and their day-to-day activities.

05

DEDICATION AND WORK CAPACITY

Our business programme offers great opportunities for success, provided that it is backed up by an ongoing commitment to the full range of day-to-day tasks involved in running a Porcelanosa showroom.

#FAQs

  • +-Can I open a new Porcelanosa showroom anywhere in the world?
    Certain regions already have Porcelanosa showrooms. Other regions may not be of particular interest for new openings. Use our contact form to send in your query and we will be pleased to inform you about the opportunities in each region.
  • +-Are there currently opportunities in Spain for an associate project?
    The Associate Program is designed to develop Porcelanosa Stores in international Markets.
  • +-What is the required start-up investment?
    The start-up investment ranges between €150,000 and €250,000. Apart from this amount, you must also add operating costs. No royalties are required.
  • +-Where should the showrooms be located and what is their average size?
    Showrooms can be located in city centres or nearby shopping centres. We always try to study the best location for each city. As for showroom size, this varies considerably, although it is normally between 250 and 400 m2.
  • +-What makes the Associate Programme different from a franchise project?
    The associate program is, in fact, not a Franchise Project. When you start a new Porcelanosa store project as an associate, you will have managerial autonomy. In addition, there is no entrance fee involved in starting up a new Porcelanosa Associate showroom project. What’s more, Porcelanosa does not obtain royalties from their product sale through your store.
  • +-Can I have a partner when starting up my business?
    Of course. In this case, both of you would have to go through the candidate assessment process before receiving the go-ahead to open your Porcelanosa showroom. Get in touch with us for more details.
  • +-How long does it take to get a Porcelanosa showroom up and running?
    Once the premises have been selected, it will take between six months and a year to get the showroom open. The actual time will depend on the size of the premises and the amount of work involved in fitting out the showroom.
  • +-Does the Porcelanosa Associate programme require a full time commitment?
    Here at Porcelanosa we are looking for people with drive, motivation and enthusiasm for the project. You have to be prepared to work hard and be loyal to our products. This demands a commitment on a daily basis. It’s a question of organisation and dedication. Porcelanosa will give you the tools, but you will be in charge of taking the decisions and you will be developing your business at its own risk.

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